Vacation rental email marketing, done for you
VRM Engage is an email marketing agency for vacation rental property managers. We plan, write, build and send the emails that bring past guests back and turn website visitors into direct bookings. You keep running your homes. We keep your list working all year.
Most of the companies we work with manage 30 to 70 homes. At that size you have a real guest list and enough properties to keep emails fresh, but rarely the time or staff to market to that list every month.
See our vacation rental email marketing services
What we handle
Guest journey automations. Emails that run on their own at the right moments: a welcome series for new subscribers, pre-arrival guides, a thank you and review request after checkout, and stay anniversary reminders that invite guests back for the same week next year.
Monthly campaigns. Seasonal newsletters, local events, new property announcements and offers for open dates, written in your voice. You approve every campaign before it sends.
List growth that follows the rules. Sign-up points on your website and booking forms, with clear consent. We never add guest contact details from Airbnb or other platforms that prohibit marketing use.
Deliverability and reporting. Domain authentication (SPF, DKIM and DMARC), list cleanup, and a monthly report that ties email activity to bookings where your booking engine allows it.
Built on Mailchimp
Every program runs in Mailchimp. If you already have an account, we work inside it. If you use another tool or are starting from scratch, we set up Mailchimp and move your list over.
How it works
- A free 30-minute call to learn about your homes, your guests and your goals.
- An audit and plan covering your current list, sign-up points, automations and a 12-month campaign calendar.
- Build and test every email on desktop and mobile.
- Launch and manage, with a monthly review of results and adjustments.
Learn the basics
If you are weighing email for your rental business, these guides are a good place to start:
- Email Marketing for Vacation Rentals: A Complete Guide: the full playbook, from consent rules to Mailchimp setup.
- The Power of Email Marketing: why email is the channel you own.
- Building an Engaged Email List: where subscribers come from.
- The Guest Booking Journey: when to email guests and what to say.
- Automation Basics: sequences that run without daily work.
- Avoiding the Spam Folder: how to reach the inbox.
Talk through your email plan
Not sure where to start, or whether your list is big enough? A short call will tell you. We will look at what you have today and suggest the first two or three emails worth setting up.