Your past guests already know your homes, your area, and your team. Email is the most direct way to bring them back, and every booking that comes through your own website keeps the OTA commission in your business. VRM Engage plans, writes, builds, and manages email marketing for vacation rental companies, so your list works for you all year.
Book a free 30-minute call See how it works
Why email matters for vacation rental companies
OTAs are good at finding new guests. They are not built to help you keep them. An email list you own gives you a channel no algorithm can turn off, and it lets you reach guests at the moments that lead to a booking: when they start planning next year’s trip, when a gap opens on your calendar, or when a new property launches.
- More direct bookings. Returning guests can book on your site instead of paying platform fees.
- Fewer calendar gaps. Targeted offers help fill shoulder seasons and last-minute openings.
- Stronger guest loyalty. Helpful, local, well-timed emails keep your brand top of mind between stays.
What we do
Guest journey automations
Emails that run on their own at each stage: welcome series for new subscribers, booking confirmation follow-ups, pre-arrival guides, post-stay thank you and review requests, stay anniversaries, and win-back emails for guests who have not returned.
Monthly campaigns
Seasonal newsletters, local events, new property announcements, and offers written in your brand voice. You approve every campaign before it sends.
List growth that respects the rules
Sign-up forms for your website, opt-in points during direct bookings, and consent language that keeps you compliant. We only email guests who chose to hear from you. Contact details from Airbnb or other platforms that prohibit marketing use are never added to your list.
Segmentation and personalization
Lists organized by stay history, property, party type, and booking window, so each guest gets messages that fit their trip.
Deliverability and reporting
Domain authentication (SPF, DKIM, DMARC), list hygiene, and clear monthly reports that connect email activity to bookings.
Built on Mailchimp
We build and manage every program in Mailchimp, a reliable platform that scales with your list. If you already use Mailchimp, we work inside your account. If you are on another tool or starting from scratch, we set up Mailchimp for you and move your list over.
How it works
- Discovery call. We learn about your portfolio, guests, and goals.
- Audit and plan. We review your current list, emails, and sign-up points, then map the automations and a campaign calendar.
- Build. We write, design, and test every email on desktop and mobile.
- Launch and manage. Campaigns go out on schedule, and we review results each month and adjust.
Who we work with
Vacation rental property management companies managing roughly 30 to 70 homes that want more repeat and direct bookings without hiring an in-house email marketer. At that size, you have a guest list worth marketing to and enough properties to keep campaigns fresh.
Learn more
New to email for vacation rentals? Start with our guides:
- The Power of Email Marketing
- The Guest Booking Journey (5 Steps)
- Automation Basics
- Avoiding the Spam Folder
Frequently asked questions
Can I email guests who booked through Airbnb or Vrbo?
Airbnb’s policy prohibits using guest contact information for marketing lists. Vrbo allows general marketing that travelers have expressly agreed to receive. The safest approach is to build your list from direct bookings and website sign-ups where guests opt in, which is how we set up every program.
How often should a vacation rental company send emails?
Most programs combine always-on automations with one or two campaigns per month. The right frequency depends on your booking window and how much useful content you have to share.
Which email platform do you use?
We work in Mailchimp. If you already have an account, we use it. If not, we set one up and migrate your existing list.
Will I approve emails before they go out?
Yes. You review and approve each campaign before it sends.
How do you measure results?
We track opens, clicks, list growth, and, where your booking engine allows it, bookings and revenue attributed to email.
How do I get started?
Book a free 30-minute call. We will talk through your goals and whether email marketing is a good fit right now.